
Equipment
Get Close to Nature and Feeling the Earth
Yacht
Chase the blue sky, white clouds and waves
◆ Riva (Italy)
Founded in 1842 by the Lake Como in Italy, it is one of the world's oldest top luxury yacht brands, renowned for its craftsmanship and elegant design. The Aquarama wooden yacht launched in 1962 became a legend. The Aquariva, which was reborn in 2001, continues the classic with fiberglass material and is known as the "Rolls-Royce of the Sea". ◇ Core Technologies and Products - Classic Aesthetics: Shark fin-style hull lines, walnut interior, and gradient color craftsmanship, integrating traditional and modern designs. - Performance Benchmark: Equipped with MTU or Volvo engines, with a maximum speed of over 40 knots, and equipped with a hydraulic lifting platform and intelligent control system. - Symbol of Celebrities: The King of Spain, the King of Jordan, Li Ka-shing and other political and business celebrities are its customers. The 2025 Riva 110 Dolcevita expands the space with a catamaran design, and the selling price exceeds 30 million euros. ◇ Market Positioning It targets the ultra-high-end custom market, with top billionaires and collectors as its target customers. In 2025, the global sales volume is only about 50 yachts, focusing on the "art-level sailing experience".
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◆ Wally (Italy)
Founded in Monaco in 1992, it subverts traditional yacht manufacturing with carbon fiber hulls and modular design, and is a part of the Ferretti Group. In 2012, it launched the world's largest carbon fiber sailing yacht, Better Place (50 meters), which has obtained the RINA Green Star certification. ◇ Core Technologies and Products - Innovative Materials: The all-carbon fiber hull reduces weight by 30%, and is equipped with a diesel-electric propulsion system, with a cruising range of over 3,000 nautical miles. - Intelligent Layout: The liftable hard top, foldable glass curtain wall, and dynamic stability system enable seamless switching between indoor and outdoor spaces. - Flagship Model: The Wallycento (30 meters) adopts a trimaran design, and is equipped with a helicopter landing pad and an underwater observation cabin, with a selling price of approximately 25 million euros. ◇ Market Positioning As a technological pioneer and environmental advocate, it targets high-net-worth users who pursue ultimate performance, and its global market share in the high-end yacht segment is 12% in 2025.
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◆ SUNSEEKER(UK)
Founded in Poole, the UK in 1968, it was acquired by Wanda Group in 2018. It is renowned for its flybridge design and high-performance engines, with an annual production of approximately 200 vessels. ◇ Core Technologies and Products - Power System: Equipped with Caterpillar C32 or MTU 12V 2000 M96X engines, the Sunseeker 95 has a maximum speed of 32 knots and is fitted with an IPS propulsion system to enhance maneuverability. - Luxury Configuration: It features panoramic glass curtain walls, marble bathrooms, and customized Rolls-Royce audio systems. The Manhattan 53 pioneered the dual-cockpit layout, with a price tag of around $5 million. - Market Coverage: Wealthy customers from Europe and America account for 70%. The 2025 Predator 66 has added a smart anchoring system and mainly targets the Mediterranean and Caribbean markets. ◇ Market Positioning Targeting luxury business and family users, it ranks among the top three in global sales. In 2025, its market share in China has increased to 18%.
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◆Bénéteau(France)
Founded in France in 1884, it is the world's largest sailboat manufacturer, occupying 35% of the market share, covering sailboats, motorboats and superyachts. ◇Core Technologies and Products - Benchmark in Sailboats: The Oceanis series features a "diving-style" swimming platform and an adjustable keel. The Oceanis 51.1 has won the European Yacht of the Year award. - Innovation in Power: The Monte Carlo 6 is equipped with Air Step® hull technology, reducing fuel consumption by 15% and reaching a maximum speed of 30 knots. - Advantage in Cost-effectiveness: The starting price of the Flyer 8 is approximately 300,000 euros, with a standard Volvo Penta engine and an intelligent onboard system. ◇Market Positioning Targeting family users and sailing enthusiasts, it has sold over 5,000 boats globally in 2025. In the Chinese market, its main business is sailboat leasing.
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◆Bertram (USA)
Founded in the United States in 1965, it focuses on sports-style offshore fishing yachts and is renowned for its reliability and wave resistance. The classic 31-foot yacht has cumulatively sold over 2,000 units. ◇Core Technologies and Products - Hull Design: With a deep V-shaped hull and epoxy resin sandwich process, the Bertram 31 remains stable even in waves up to 1.5 meters high. - Fishing Function: Equipped with a fighting chair, live bait tank, and fishing rod holders, the Bertram 67 is powered by twin MTU 16V 2000 M96L engines and has a cruising range of over 1,000 nautical miles. - Retro Aesthetics: The 2025 Bertram 46 replicates the design from the 1970s. The interior features walnut wood and leather, and it is priced at approximately $2.5 million. ◇Market Positioning Professional offshore fishing enthusiasts and nostalgic collectors. It holds a market share of over 60% in the North American market, with an annual sales volume of approximately 150 units.
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◆ Princess (UK)
Founded in Plymouth, UK in 1965, it is renowned for its space utilization and British elegant design. With an annual sales volume of 400 vessels, it has 71 sales points globally. ◇ Core Technologies and Products - Modular Layout: The Princess 68 pioneered the "open salon" design, with a space utilization rate 20% higher than that of yachts of the same size. - Silent Technology: With double-layer soundproof cabins and an electric anchor winch, the noise of the Princess V65 is lower than 55 decibels during cruising. - Flagship Model: The Princess X95 is equipped with a starry sky canopy similar to that of the Rolls-Royce Ghost and a jacuzzi, with a selling price of approximately 18 million euros. ◇ Market Positioning Targeting high-end business and family users, the number of orders in the Chinese market increased by 30% in 2025, focusing on the Yangtze River Delta and Pearl River Delta regions.
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◆FEADSHIP (Netherlands)
Founded in the Netherlands in 1949, the full name is "The First Export Association of Dutch Shipyards". It is renowned for its fully customized services and environmental protection technologies. Its customers include royal families and ultra-high-net-worth individuals. ◇Core Technologies and Products - Customization Process: It takes 3-5 years from design to delivery. The Viva adopts a hybrid propulsion system, reducing fuel consumption by 30% and has obtained the IMO Tier III certification. - Luxurious Configuration: The Moonrise is equipped with a quantum stabilizer and an underwater resting area. The helipad can be converted into a basketball court, and its selling price exceeds 100 million US dollars. - Environmental Innovation: The 2025 Project Blue uses a hydrogen fuel cell, with a range of over 2,000 nautical miles and zero carbon emissions. ◇Market Positioning It targets the ultra-top custom market, with an average annual delivery of about 10 vessels. In 2025, the global order volume increased by 25% year-on-year.
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◆ Larson (USA)
Founded in the United States in 1913, it is renowned for its family-friendly design and high cost-effectiveness. Its product line covers cruisers and sport boats ranging from 18 to 37 feet. ◇ Core Technologies and Products - Lightweight Design: The Larson 350 adopts an aluminum alloy frame and vacuum infusion process. The entire boat weighs only 6.2 tons and is suitable for small trailers. - Intelligent Configuration: It comes standard with a Garmin navigation system and wireless charging. The Larson LXi 288 is equipped with a wet bar and an electric grill. - Power Options: The Larson Escape 254 offers single/double engine options, with a maximum speed of 45 knots. The starting price is approximately $80,000. ◇ Market Positioning Targeting the middle class and novice players, it holds a market share of over 40% in the North American market. In 2025, the electric version, Larson E18, was launched with a cruising range of 50 nautical miles.
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◆ Ferretti (Italy)
Founded in Italy in 1968, it is a global leader in luxury yachts. Its core technologies include carbon fiber materials and anti-roll gyro systems. In 2025, it launched the flagship Ferretti 960. ◇ Core Technologies and Products - Engineering Innovation: The Naviop system enables full touchscreen operation. The Ferretti 720 features a catamaran design, which improves stability by 40%. - Luxurious Interior: Semi-aniline leather and B&O audio system. The master bedroom of the Ferretti 880 is equipped with panoramic floor-to-ceiling windows and an independent SPA area. - Environmental Protection Transformation: The 2025 Ferretti 550 plug-in hybrid version has a pure electric range of 80 nautical miles and supports solar charging. ◇ Market Positioning It targets high-end business people and social celebrities. In 2025, its global sales exceeded 300 yachts. In the Chinese market, its customers are mainly from the Yangtze River Delta region.
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◆ Pershing (Italy)
◇ Brand Background Founded in Italy in 1981, it belongs to the Ferretti Group. It is renowned for its streamlined design and ultimate speed, and is hailed as the "sports car on the sea". ◇ Core Technologies and Products - High-performance hull: The Pershing 8X features a carbon fiber hard top and a stepped hull. It has a maximum speed of 52 knots and is equipped with dual MTU 16V 2000 M96L engines. - Intelligent driving: The Pershing 155 is equipped with an automatic driving system and a real-time weather warning system, and supports remote monitoring of the hull status. - Luxurious experience: The master bedroom of the Pershing 7X is equipped with a starry sky canopy and a champagne refrigerator, and is priced at approximately 12 million euros. ◇ Market Positioning Targeting wealthy individuals who pursue speed and individuality, its global sales increased by 18% in 2025, and the Middle East and Asia-Pacific markets account for more than 50% of the total sales.
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◆ HeySea Yachts(China)
HeySea Yachts was founded in 2007, with its headquarters in Hong Kong, China. Positioned in the field of medium and large yachts, it applies the latest international technologies and fashionable elements to yachts, bringing customers a high-quality experience. ◇ Core Technologies - Hull design technology: Reasonably select the length-width ratio and the bottom bevel angle, adopt the improved Deep V hull form. After several pool model tests and optimizations, it has good stability and seakeeping performance, and can withstand waves up to 4 meters high and winds of Force 8. - Maneuverability optimization technology: Use the streamlined balanced rudder of the National Aeronautics and Space Administration (NACA) of the United States. It has good rudder effectiveness and a small turning radius. At the same time, it is equipped with a bow thruster, making the yacht easier to maneuver when docking and leaving the port.
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◆AQUILA(China)
A brand of twin-hull power yachts launched by Huaying Group in 2012. It has excellent stability, comfort and seaworthiness, with a fashionable and modern design style, and a spacious and practical interior space. ◇ Core Technologies - Power system: Equipped with a powerful twin-engine power system. For example, the standard configuration of Aquila 50 is a pair of 480-horsepower diesel engines, which are powerful. The maximum speed can reach 22 knots, and the cruising speed is about 18 knots, meeting the needs of fast navigation and fuel economy. - Convenient operation technology: Models such as Aquila 42 are equipped with navigation equipment, engine control levers, autopilots and thrusters, etc. Some even have two control stations, one on the upper level and one on the lower level, making the operation more convenient.
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Off-Road Vehicle
Show Wild, Strength and Passion
◆ Jeep (USA)
Born in the United States in 1941, as the world's first mass-produced off-road vehicle, its core technology, the Rock-Trac part-time four-wheel drive system, includes a 4:1 low-speed torque amplification gear and front and rear mechanical differential locks, with a climbing ratio of 77:1. The 2025 41 Tribute Edition is equipped with a 2.0T engine, with a maximum power of 196kW, and is matched with an 8AT transmission. It is available in two-door or four-door body styles, and the removable hardtop design continues the fun of convertible driving. In 2023, the 4xe plug-in hybrid version was launched, with a pure electric range of 40km, balancing fuel economy and off-road performance, and it is the spiritual totem of off-road culture.
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◆ Mercedes-Benz Unimog (Germany)
It was born in Germany in 1948. Its name is derived from "Universal-Motor-Gerät". With the portal axle technology and flexible frame design as its core, it has a ground clearance of up to 480mm and a wading depth of over 1.2 meters, making it suitable for extreme environments such as deserts and swamps. In the early days, it was positioned as agricultural machinery, and later it was expanded to the military and engineering fields. It is equipped with a 2.9L-7.7L diesel engine, with a torque of more than 1,000 N·m. It is equipped with a 16-speed transmission and an all-wheel drive system, and can tow a load of 30 tons. The 2025 model continues the classic design and adds an intelligent driving assistance system, becoming a benchmark for off-road trucks globally.
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◆ Hummer (USA)
A military off-road vehicle put into mass production in 1992, it is built based on the AM General HMMWV. It is equipped with a 6.5L V8 diesel engine with a torque of 401N·m, a ground clearance of 410mm, and a wading depth of 762mm. The civilian version H2 launched in 2002 is based on the Chevrolet Tahoe platform. It is equipped with a 6.2L V8 engine with a maximum power of 325 horsepower, matched with a 4AT transmission, and is equipped with an Autotrac full-time four-wheel drive system and an electronic limited-slip differential.
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◆Ford Bronco (USA)
The rebirth of the classic model from 1966. The 2.3T EcoBoost engine (202kW) and 2.7T V6 (249kW) are available for the 2025 model, with a two-door or four-door body. It is matched with a 7MT or 10AT transmission, equipped with a mechanical transfer case and optional front/rear differential locks. The ground clearance is 294mm, and the wading depth is 851mm. The retro special edition replicates the design of 1966, and adds a 12.3-inch central control screen and the Co-Pilot 360 intelligent driving system. It is a masterpiece that revives the American off-road culture.
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◆ Land Rover Defender
A British hardcore off-road vehicle born in 1948. After the model change in 2020, it adopted a full-aluminum load-bearing body and an integrated chassis. The 2025 model offers two wheelbases, 90 (short wheelbase) and 110 (long wheelbase). It is equipped with 2.0T and 3.0T engines, with a maximum power of 300kW. It is equipped with an All Terrain Response system and an electronic air suspension, and has a wading depth of 900mm. The interior has been upgraded with an 11.4-inch curved screen, and a 7-seat layout is optional. Balancing off-road performance and luxury, it is a model of modern hardcore SUVs.
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◆Toyota Prado (Japan)
Derived from the Land Cruiser in 1984, the 2025 model is based on the GA-F platform. It is equipped with a 2.4T + electric motor mild hybrid system, with a maximum power of 243kW. It is matched with an 8AT transmission and is equipped with a Torsen central differential + electronically controlled rear axle differential lock. The MTS multi-terrain mode supports six types of road conditions. The wheelbase of the domestic version has been extended to 2,850mm, and it offers a dual front face design with round headlights and square headlights. The interior has been upgraded with a 12.3-inch central control screen. With high cost performance and durability, it has become the preferred off-road vehicle for families.
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◆ Mitsubishi Pajero (Japan)
The "Lynx" was born in 1982. The fourth-generation model (V97) is equipped with a 3.8L V6 engine, with a maximum power of 184kW, and is matched with a 5AT transmission. It is equipped with the second-generation Super Select 4WD system, which can freely switch between 2H/4H/4HLc/4LLc modes within a speed of 100km/h, and the climbing ratio reaches 44.8:1. It was discontinued in the Japanese domestic market in 2024, but it is still on sale in the Middle Eastern market. The 2025 Pajero Sport Prime version uses a 2.4T diesel engine, with a maximum power of 135kW and a torque of 430N·m, focusing on high cost performance and durability.
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◆ Suzuki - JIMNY (Japan)
A small off-road vehicle born in 1970. The wheelbase of the 2025 five-door version has been lengthened by 340 mm. It is equipped with a 1.5L engine (75kW) and matched with a 5MT/4AT transmission. It is equipped with a mechanical part-time four-wheel drive system and a three-link rigid axle. The ground clearance is 210 mm and the wading depth is 500 mm. Functions such as hill descent control, high beam assist, and the ability to fully recline the rear seats have been added. The vehicle body has been lightened to 1.1 tons, making it the best toy for urban commuting and light off-road driving.
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◆Great Wall - Tank 300 (China)
The Tank 300 is a highly representative rugged off-road SUV under Great Wall Motor in China. It features a retro boxy styling, with an overall imposing appearance. The 2.0T direct injection turbocharged gasoline engine has a rated power of 167kW, providing abundant power. The 2025 diesel version is equipped with a 2.4T engine, with a maximum net power of 135kW. When making long-distance trips, the fuel consumption per 100 kilometers is as low as less than 6.5L. It adopts a body-on-frame structure and is equipped with a part-time four-wheel drive platform. It has functions such as tank turn and crawl mode. The minimum ground clearance is 224mm, and the wading depth is 700mm, demonstrating outstanding off-road capabilities.
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◆BJ212 (China)
It is an off-road vehicle brand of Beijing Automobile Manufacturing Factory in China. With its classic and rugged appearance and simple yet powerful off-road capabilities, it has initiated the history of Chinese off-road vehicles. The BJ212-T01 model launched in 2024 adopts a non-load-bearing body structure, equipped with 7 transverse and 2 longitudinal reinforcing beams. The high-strength steel accounts for up to 99%. It is powered by a 2.0TGDI turbocharged direct-injection engine, with a maximum power of 185kW. It is matched with an 8-speed automatic transmission, adopting a part-time four-wheel drive and differential lock design. The maximum wading depth reaches 910mm, the ground clearance is 256mm, the approach angle is 43°, and the departure angle is 39°, demonstrating strong off-road performance.
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◆ Lexus LX series (Japan)
A luxury off-road vehicle launched in 1996, the 2025 LX 700h is based on the Land Cruiser 300 series platform. It is equipped with a 3.5T V6 twin-turbo engine with a maximum power of 305kW, matched with a 10-speed automatic (10AT) transmission. It comes with full-time four-wheel drive and a Torsen central differential. A rear differential lock and AHC (Active Height Control) suspension are optional. The interior features semi-aniline leather and a Mark Levinson audio system. The rear entertainment system supports dual 11.6-inch screens, achieving a perfect balance between luxury and off-road performance.
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◆Nissan Patrol (Japan)
A full-size SUV born in 1951. The sixth-generation Y62 model is equipped with a 5.6L V8 engine with a maximum power of 293kW, matched with a 7AT transmission. It is equipped with full-time four-wheel drive and a multi-plate clutch central differential. The rear dog clutch differential lock can be manually locked, and the wading depth is 700mm. The 2025 model has added a hydraulic body dynamic control system, which improves high-speed stability and off-road passability. The interior has been upgraded with a 12.3-inch central control screen and Bose audio. It is the full-size off-road SUV with the highest cost performance.
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Outdoor Products
Inspire Physical Strength,Willpower and Mettle
◆ Arc'teryx(Canada)
# Brand Overview Founded in Vancouver, Canada in 1989, the brand name is derived from the Archaeopteryx fossil, symbolizing the ultimate pursuit of product evolution. It initially started with rock climbing equipment. In 1996, after introducing GORE-TEX fabric, it expanded into the field of professional outdoor clothing. In 2019, it was acquired by Anta Group and incorporated under Amer Sports, continuously focusing on the high-end market. # Core Advantages With the design philosophy of "BUILD TO LAST", it emphasizes durability and functionality. Representative products include the Beta series hardshell jackets, Bora backpacks, etc. The independently developed composite fabric technology (such as N40p-X high-strength nylon) combined with ergonomic tailoring is suitable for extreme environments. In 2021, the ReBIRD™ environmental protection plan was launched, implementing sustainable development through the recycling of old clothes and fabric regeneration.
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◆ The North Face (USA)
# Brand History Founded in San Francisco, the United States in 1966, the brand name originates from the north slope of a mountain, which is the most difficult to climb, symbolizing the spirit of fearless exploration. In 1968, the first self-owned brand of mountaineering clothing was launched. Gradually, it covers a full range of products such as outerwear, sleeping bags, backpacks, etc. In 1987, it sponsored the Snowbird expedition team to reach the summit of Mount Everest. # Technology and Innovation The core technologies include WINDWALL windproof fabric, Futurelight nanospinning waterproof technology, as well as the classic Nuptse down jacket series. In 2022, the "City as Nature" urban exploration series was launched, integrating urban fashion and outdoor functionality. With more than 2,000 stores worldwide, it inspires outdoor enthusiasts with the slogan "Never Stop Exploring", covering both professional and mass markets.
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◆ Columbia (USA)
# Brand Genes It originated in Oregon, the United States in 1938. Starting with raincoats due to the rainy climate of the local area, it has gradually developed into a global giant in outdoor apparel. Upholding the concept of "Connect active people with their passions", by 2021, its net income reached 3.13 billion US dollars, and overseas business accounted for 40%. # Technology and Products It has exclusively developed the Omni-Tech waterproof and breathable fabric and Omni-Heat thermal reflection technology. In 2013, it won the National Geographic Equipment Award with the Omni-Freeze Zero cooling technology. Its product matrix covers the Titanium series (for extreme environments) and the Urban Outdoor series (for daily commuting), and it sponsors the ski teams of the Winter Olympics in the United States, Canada and other countries.
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◆ Mammut (Switzerland)
# A Century-old Heritage Founded in Switzerland in 1862, it started with the manufacturing of mountaineering ropes. In 1952, it launched the first nylon glacier rope. In 1978, it introduced GORE-TEX fabric to create the first professional hard shell jacket, establishing its status as the "originator of soft shells". # Professional Deep Dive The products cover five major series including alpine climbing, rock climbing, skiing, etc. The core technologies include the world's first soft shell pants (in 1983) and avalanche safety equipment (such as the Barry Vox distress device). The EIGER EXTREME series has gone through five generations of iterations. With its ultimate protection and lightweight design, it has become the first choice for alpine mountaineers, demonstrating the rigor and innovation of Swiss craftsmanship.
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◆ Patagonia (USA)
# Environmental Pioneer Founded in 1973 by rock climbing enthusiast Yvon Chouinard, the brand's name is derived from the Patagonian Mountains in South America. With the core concept of "The Earth is the Only Shareholder", in 2022, it donated its equity worth $3 billion to an environmental protection trust, and has cumulatively donated over $140 million for ecological protection. # Products and Concepts It was the first in the world to introduce Synchilla fleece in 1981. The classic Retro-X fleece jacket features a three-layer windproof structure, combining warmth and breathability. It launched the Worn Wear used clothing recycling program, advocating the anti-consumerist concept of "repairing old clothes to make them look new". The H2No waterproof technology and the 100% recycled polyester fiber fabric integrate environmental protection into the entire product chain, making it a model of high-end outdoor products and sustainable development.
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◆ Toread (China)
# Brand Overview Founded in China in 1999, with the brand proposition of "Explore and Enjoy the World", it initially focused on mountaineering equipment and gradually expanded into fields such as hiking, running, skiing, etc. In 2008, it became the outdoor equipment supplier for the Beijing Olympic Games. # Technological Innovation It independently developed three major technical platforms for waterproofing, thermal insulation, and breathability under the TiEF brand. Representative products include polar bionic down jackets and all-terrain off-road shoes. With over 1,000 offline stores, thanks to its high cost-performance ratio and localized design, it has become one of the most popular brands in the Chinese outdoor market, and continuously promotes the "light outdoor" lifestyle.
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◆ Jack Wolfskin (Germany)
# German Seiko Founded in Germany in 1981, with the core concept of "All Weather Gear", its products cover all scenarios of hiking, mountaineering and traveling. The iconic Wolfskin logo symbolizes toughness and freedom. In 2000, it launched the first 3-in-1 windbreaker, leading the trend of multi-functional outdoor clothing. # Technology and Design The core technologies include TEXAPORE waterproof and breathable fabric and the VARIANT adjustment system. It pays attention to detailed designs such as detachable windproof skirts and thumbhole cuffs. In 2023, it launched the ECO series, which uses 100% recycled nylon and fluorine-free waterproof treatment, taking into account both performance and environmental protection. It has more than 500 stores globally and is highly trusted by outdoor enthusiasts in Europe.
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◆ Decathlon (France)
# Popularizer of Outdoor Sports Founded in France in 1976, with the mission of "enabling the widest range of people to share the joy of sports", it provides high-cost-performance equipment covering more than 80 sports categories. The unit price of its products ranges from 20 yuan to 2000 yuan. Its offline supermarket-style stores have an area of over 10,000 square meters, and it has more than 2,000 stores globally. # Ecology and Innovation Its own brands such as QUECHUA (mountaineering) and KIPRUN (running) are renowned for their practical designs. It promotes the brand vision of "everyone is a sports enthusiast". In 2019, it launched the first sunscreen clothing made of 100% recycled ocean plastics.
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◆ Salomon (France)
# Expert in Mountain Sports Founded in the French Alps in 1947, it initially started with skiing equipment. In 1992, it launched its first mountaineering shoes, and in 2005, it was incorporated into Amer Sports (the same group as Arc'teryx). With the spirit of "Fearless Exploration," it sponsors top-level cross-country events such as the Ultra-Trail du Mont-Blanc (UTMB) and has become a benchmark brand in mountain sports. # Core Products The XT-6 trail running shoes are renowned for their Contagrip outsole and Energy Cell midsole, which balance grip and cushioning. The S/LAB series is specifically designed for extreme sports, using ultra-light materials and ergonomic tailoring. In 2023, a sustainable series was launched, using recycled polyester fibers and a glue-free process, achieving continuous breakthroughs in the fields of professional sports and environmental protection.
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◆ Kailas (China)
# Brand Overview Founded in China in 2003, the brand name is derived from Mount Kailash. With the brand concept of "Just for Climbing", it focuses on the research and development of high-altitude mountaineering equipment. In 2012, it sponsored the Chinese mountaineering team to reach the summits of 14 peaks worldwide that are over 8,000 meters in altitude. # Technological Breakthroughs It has independently developed the FILTERTEC waterproof and breathable membrane and the GHOST lightweight structure. Its products have passed the international Bluesign certification (environmental production standard). Representative products include down jackets suitable for altitudes of 8,000 meters and mountaineering boots with Vibram soles.
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◆ Salewa (Germany)
# Alpine Heritage Founded in Germany in 1935, its predecessor was a mountaineering shoe workshop. In 1978, it launched its first pair of climbing shoes. In 1990, it became the designated equipment of the European Mountaineering Association. The name "SALEWA" is derived from the Italian words "Sale" (salt) and "Waal" (valley), symbolizing the wisdom of mountain survival. # Professional Focus The core products include climbing shoes (such as the Pioneer series) and alpine boots (Mountain Trainer), which adopt Vibram outsoles and GORE-TEX fabrics, and are suitable for multi-pitch climbing and snowy and icy environments. In 2019, it launched a lightweight hiking series that incorporates fashion elements. In the European market, it forms differentiated competition with Mammut and Arc'teryx, and consolidates its professional image with a precise vertical field positioning.
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◆ Mountain Hardwear (USA)
# American Hardcore Founded in California, the United States in 1993, it was jointly created by a group of mountaineers and designers. With the slogan "Engineered for the Mountain", in the early days, it entered the market with lightweight tents (such as the Trango series). In 2003, it launched its first down sleeping bag, which became an essential piece of equipment for polar expeditions. # Product Features It has the iconic Q.Shield waterproof down technology and Dry.Q breathable membrane. Representative products include the Ghost Whisperer ultralight down jacket (weighing only 150g) and the Alpine Light mountaineering backpack. After being acquired by Anta Group of China in 2017, it has accelerated its global layout and is well-known in the North American market for its "adaptability to extreme environments" and "lightweight technology".
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◆ Black Diamond (USA)
# Expert in Climbing Equipment Founded in the United States in 1957, formerly known as Piton Pete's handmade climbing equipment workshop, it was renamed Black Diamond in 1989. It is renowned for high-quality climbing carabiners, ice axes, and headlamps. Its products cover the entire chain of rock climbing, skiing, and hiking. # Technological Leadership The world's first carbon fiber ice axe (in 1996), the adjustable-angle headlamp (Spot series), and the Vapor quick-dry climbing harness are all benchmarks of innovation in the industry. In 2020, an environmentally friendly series was launched, using recycled nylon and water-based coatings, taking into account both professional performance and sustainable development.
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◆ Haglöfs (Sweden)
# Nordic Minimalist Aesthetics Founded in Sweden in 1914, the name is derived from "Hagl" (meaning eagle) and "Löfs" (meaning nest), symbolizing reverence for nature and the spirit of exploration. It initially started by producing backpacks. In 1968, it launched its first GORE-TEX jacket, establishing the minimalist and practical style of the Nordic outdoor brand. # Design Philosophy Adopting the principle of "Form Follows Function", representative products include the Lizard GTX hiking shoes (with Vibram sole and lightweight design) and the Essens series softshell jackets (made of four-way stretch fabric). Emphasizing detailed tailoring and the combination of natural color palettes, in 2023, it introduced a 100% recycled wool thermal series, renowned in the European market for its "balance between functionality and design aesthetics".
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◆ Kolon Sport (South Korea)
# Brand Overview Established in South Korea in 1973, as the leading local outdoor brand, in its early days, it mainly focused on mountaineering equipment. In 1994, it launched Kolon-Tex, the first self-developed waterproof fabric. In 2002, it became the designated equipment for the South Korean mountaineering team and sponsored polar expeditions such as those to Mount Everest and Antarctica. # Deep Cultivation in the Asian Market The products combine functionality with a sense of fashion. Representative series include Gore-Tex Pro mountaineering jackets and lightweight hiking shoes, with the tailoring optimized for the body shape of Asians. With the concept of "urban outdoor," it integrates South Korean design aesthetics and focuses on core technologies of waterproofing and warmth retention.
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